ABOUT ME
Young graduate in Digital Marketing and E-Commerce, passionate about innovation and performance in a digital environment. With a solid academic background (MBA in Digital Marketing and E-Business) and diverse professional experiences, I have developed expertise in digital project management, SEO optimization, data analysis, and multichannel marketing strategies.
Organized, dynamic, and results-driven, I am proficient in advanced tools such as Salesforce, and Adobe Suite, along with ongoing certifications to enhance my technical skills. My goal is to actively contribute to the growth and digital transformation of a forward-thinking company.
EXPERIENCE
2023 - 2024
Marketing Research Assistant (Apprentice)
D2X International
- Key contribution to the development and execution of the group’s overall strategy.
- Conducted benchmarks and designed targeted action plans.
- Improved customer journey across physical and digital channels.
- Implemented KPIs and created reports / Enhanced SEO performance.
- Organized and energized marketing and partnership committee sessions.
05/2022 - 07/2022
Communication Intern
DICOM
- Marketing analysis and benchmarking / Managed social media platforms (Facebook and Instagram)
- Launched and monitored advertising campaigns on Facebook Ads
- Wrote blog posts / Designed a website / Created competitive intelligence reports
05/2021 - 07/2021
Social Media Analyst Intern
ZONIDRA
- Developed training materials to educate local teams on their responsibilities regarding data protection.
- Analyzed the data management system and provided recommendations to ensure regulatory compliance.
01/2021 - 02/2021
Client Relationship Intern
BMCI
- Presented and promoted banking products, including savings accounts, loans, and insurance.
- Analyzed and prepared loan application files.
- Provided advice and guidance to clients based on their financial needs.
ASSOCIATIVE EXPERIENCES
2021 - 2022
Vice President
Association of ADE Students at ENCG CASA
- Defined the student association’s strategy to achieve its objectives.
- Coordinated activities, including event and project management, ensuring consistency and quality across all initiatives.
- Represented the student association to external partners, academic authorities, and the media.
2021
Community manager
The Student Association (ADE) of ENCG CASA
- Complete management of the association’s social media networks.
- Collaboration with members to design and implement communication strategies on social media, providing regular reports to engage members.
- Creation of engaging content on social media to promote the association’s events and activities, strengthen its brand image, and grow the community of members.
2020 - 2021
Event Manager
Enactus Club ENCG CASA and Rotaract Horizon Club ENCG CASA
- Complete management of major events with objectives, budgets, and deadlines.
- Regular communication with stakeholders to provide updates.
- Full coordination of the event to ensure quality and safety.authorities, and the media.
2019 - 2020
Speaker/Facilitator
FACRH Club of ENCG CASA
- Design and delivery of interactive presentations for diverse audiences.
- Adaptation of presentations according to the audience’s needs using effective techniques.
Student jobs
2019
Crew member
McDonalds
- Participate in merchandise receptions.
- Take, cash in, and assemble orders.
- Organize various restaurant events.
2023
Versatile Server
Au Bureau
- Ensure the cleanliness of the dining area and strict compliance with hygiene standards.
- Welcome customers, present the menu, and take orders.
- Set tables, serve meals on plates or trays, and prepare drinks.
2023
Versatile Sales Associate
Kiabi
EDUCATION
2022 - 2024
Master’s Degree and MBA in Digital Marketing and E-Business
ISCID-CO
- Development and implementation of marketing plans.
- Analytical skills to interpret and leverage data for informed decision-making.
- Principles and practices for selling products or services online.
- Project management skills tailored to digital projects.
2019 - 2024
Degree from ENCG Casablanca in Marketing and Sales Operations
National School of Commerce and Management (ENCG) of Casablanca
- Marketing strategies, market research, and consumer behavior.
- Fundamentals of business management, including strategic planning and decision-making.
- Development of negotiation skills, essential for business transactions, procurement, and international sales.